So, you’ve started a vacation rental business and are having success managing for others. To grow your business, you’re going to need more clients. But how do you go about finding and contacting property owners? We’ll detail a few property management lead generation strategies below.
Ask for referrals
What a better way to get more business than having other people bring it to you! There’s no reason you shouldn’t be asking your current clients for referrals if you are doing a good job. You’d be surprised how far this can go. It’s human nature to want to help someone. By asking for a favor you are actually building your current relationships stronger.
Another great referral source is other people in the real estate industry. You should be networking with lenders, insurance agents, realtors, and long-term property managers. Your goal should be the first person to come to mind when you think of short term rentals.
Before you can start blogging, you need a quality website to showcase your business. If you don’t have that yet, work on building a website for your Airbnb property management company. Many popular PMS companies have a built-in website generator that may include blogging. If not, look into something like WordPress, Wix, or Squarespace.
Once you have a website, a great way to drive traffic to it is through blogging. Put yourself in your target client’s shoes. What would they be Googling? Write blog posts that provide value and answer their questions. Think about it, how did you end up here? Blogging is also a great way to help your website ranking in general.
Post on Craigslist
Believe it or not, people rely on Craigslist to find a variety of services. Airbnb management and cleaning are one of those. The services section on Craigslist is a great passive way to get some eyes on your business. Don’t expect the phone to be ringing off the hook, but it’s cheap and requires little effort. At $5 a posting, you can post every few days or weeks depending on your budget and see little competition. Try varying your ad titles to see what works best for your market.
One of the most productive methods for getting more vacation rental clients is through targeted outreach. This means calling, texting, or emailing your potential clients. You need to have a very targeted approach and be sure NOT to spam. That will have the opposite of the intended effect and drive business away.
Yes, this the most time consuming and tedious task. If this sounds too overwhelming, you could look into outsourced business development. VRM Leads specializes in this exactly. We’re experts in targeted outreach to property owners for the vacation rental industry. So let us do the heavy lifting, and free up some of your time to focus on the other aspects of growing your business.
There are many, many ways for vacation rental managers to find clients. Adding inventory is vital to growing your property management business. To keep up to date with industry tips and trends, feel free to subscribe to the VRM Leads newsletter below.